TRUCHANGE(R) is based on the premise that individuals need to take responsibility for taking care of their health. This premise goes on to recognize that for most individuals self-care is not a matter of information but motivation. Behavior is 99% of proactive well-being. With this in mind, TRUCHANGE(R) is the product of over 10 years of research and development. Jon Giese, M.Ed. and Kevin Smith, M.S.,MBA are the principles of TRUCHANGE(R) and have over 40 years of experience in business development and in the fitness field.
Through our mission of changing lives - for good - we hope to effect a change in the well-being of millions of indviduals and in the state of health and healthcare in the US and globally.